Digital Analytics & Optimization Agency
We are a Google certified digital analytics and marketing optimization agency. E-Marketing Lead helps clients capitalize on data and technology in deriving insights, optimizing marketing campaigns/channels and growing marketing ROI (Return On Investment).
Digital Analytics
- Web analytics implementation audit
- Development of digital KPIs
- Customers' journey analysis and insights
- Customers segmentation for targeted marketing
- Conversion events tracking and implementation
Website Optimization
- Performance baseline development
- Review of marketing plan and channels
- A/B & Multivariate test hypothesis design & development
- Actionable insights leveraging analytics data, experiments' results and best practices
Search Engine Optimization (SEO)
- Website SEO audit
- Keywords research
- Competitive analysis
- Backlinks analysis
- Information architecture
- SEO strategy development