Increase website's conversion rates for key metrics (KPIs) with impact on ROI.
A series of well thought out A/B and Multivariate tests with focus on key conversion elements.
+30% lift in client acquisition conversion funnel, +120% lift on micro conversion metrics and +$40MM in annual sales
Leveraging marketing analytics in optimizing Paid Search Campaigns in Google AdWords.
Implementation of smart analytics that enables capturing and attributing conversions at the keyword level.
+300% lift in CTR, +500% lift in leads generation from paid search campaigns
Building brand equity.
An integrated marketing plan with tactics to build brand awareness and market share on search engines and via display advertising
Increase in brand awareness seen in branded traffic and return prospects via both organic and paid channels.