Digital Analytics & Optimization Success Examples

Website Optimization

Marketing Objective

Increase website's conversion rates for key metrics (KPIs) with impact on ROI.

Marketing Optimization Approach

A series of well thought out A/B and Multivariate tests with focus on key conversion elements.

Marketing Optimization Outcome

+30% lift in client acquisition conversion funnel, +120% lift on micro conversion metrics and +$40MM in annual sales

Web Analytics

Marketing Objective

Leveraging marketing analytics in optimizing Paid Search Campaigns in Google AdWords.

Marketing Optimization Approach

Implementation of smart analytics that enables capturing and attributing conversions at the keyword level.

Marketing Optimization Outcome

+300% lift in CTR, +500% lift in leads generation from paid search campaigns

Marketing Strategy

Marketing Objective

Building brand equity.

Marketing Optimization Approach

An integrated marketing plan with tactics to build brand awareness and market share on search engines and via display advertising

Marketing Optimization Outcome

Increase in brand awareness seen in branded traffic and return prospects via both organic and paid channels.